EVERYTHING BRILLIANT

starts with an idea

It's not how many ideas you have, it's how many you make happen

Fighting Commoditisation with Innovation

The global nature of commerce is such that all products and services are liable to commoditisation – the process of products becoming simpler, more ubiquitous and lower cost. If you are in the business of disrupting a marketplace, commoditisation is great, otherwise, it’s very much the enemy. Generally speaking the more commoditised a product, the […]

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Brilliant Idea #355. Dog TV

Brilliant Idea #355 is a TV channel that just shows dogs enjoying themselves. Dogs love watching other dogs. When an owner wants to calm their dog, they switch on the Dog Channel. How come this isn’t already a thing? Brilliant

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Innovation Inspiration #104

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Innovation Inspiration #103

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Brilliant Idea #345. Disrupting the Process Diagram

I know, from a previous role, a reasonable amount about process mapping and process mapping tools. One of the ways we used to teach the basics of process was to ask people to think about making a cup of tea. Of course anyone can describe this and write it down, but when you start to […]

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Brilliant Idea #354

The world needs a toaster with a pull out vacuum cleaner to pick-up the inevitable crumbs. That’s it. Brilliant.

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Innovation Inspiration #102

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Lego hair bike helmets

Another one in the “why didn’t I think of that” category. Bike helmets in the style of Lego hair. Brilliant

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Innovation Inspiration #21

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Innovation Inspiration #101

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Innovation Inspiration #100

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Searching for ideas? Here’s where to start

Do you find that sometimes ideas seem to flow really easily, and other times it seems impossible to come up with ideas? I often get asked “how do you come up with ideas”? The first thing that you can do is…. stop trying to come up with ideas… It’s counter-intuitive I know, but stick with me. Ideas […]

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Bike manufacturer sees huge reduction in delivery damage by printing TV on the box

Now this IS a good idea. Dutch bike manufacturer Vanmoof sells bikes online so most of their customers receive their bikes via a courier. They were irritated by the number of damages caused in delivery. For some reason the couriers seemed to drop or damage their consignments. “No matter who was doing the shipping, too […]

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Innovation Inspiration #99

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Damn. Someone beat us to it. We should stop, right?

So you’ve had a great idea, and you start work on it only to find something’s already out there – someone beat you to it. You should stop, right? Wrong.  We’d love to think all of our ideas are unique, right? And when we find they aren’t, we’re naturally deflated. But don’t stop. Remember; Apple […]

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Obsess in the problem your idea solves rather than the technology that solves it

I see and hear about new ideas all the time – partly because it’s my business, but partly because I’m a naturally inquisitive person. It’s not hard to find cool new ideas, but….the acid test is, “would I use it” and indeed, would I use it more than once or twice, would it become a habit – would […]

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Innovation Inspiration #98

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Those clever Innovators from IKEA are at it again

One of the Innovation Tools I teach is SUBTRACTION – you take a process or value stream and subtract one thing at the time and then ask “if we subtract this, how will we still make money / satisfy our customers? A good example of this is as a warm-up exercise is a restaurant. You […]

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How to use the idea canvas

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The Life-cycle of Ideas

To innovate, we need to pursue our ideas and turn them into reality. Most of your ideas won’t get that far. Here is the life-cycle of ideas.

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