5 Challenges for Innovators
By 
May 17, 2021

There are dozens of challenges that innovators must overcome, but here are my top 5 and what to do about them to get your product to market.

I hope this provides a handy checklist for evaluating the risks for your innovation project, where the real tough spots are in making innovations happen and how to mitigate them.

  1. It’s about the PROBLEM not the IDEA.

    It’s a pretty fundamental one, but innovation, first, is about finding and really understanding the problem then, and only then is it about the idea.

    I see this all the time – we fall in love with an idea then try and find the problem that it fixes.

    Sorry, it never turns out well.

  2. Then it’s about the idea. You have to find an idea. Historically this is easy, ideas are everywhere and anyone who can consider a problem for an hour can come up with possible ideas for solving it. Creativity isn’t hard either- you just need some time to get your thoughts together!

    You’ve got about 60 seconds before my boss walks in the door? Do we want her thinking that she’s surrounded by slackers or do YOU want her asking what new projects our team has been coming up with?! If so then start brainstorming now.

1. It's about the PROBLEM not the IDEA
  1. It’s a pretty fundamental one, but innovation, first, is about finding and really understanding the problem then, and only then is it about the idea.

    I see this all the time – we fall in love with an idea then try and find the problem that it fixes.

    Sorry, it never turns out well.

2. Finding and Validating THE Idea

Ideas are everywhere and anyone with a problem for an hour can come up with some possible solutions, creativity isn’t the hardest part.

3. Developing a solution.

The gap between an idea and a working prototype is HUGE.

So what if you think something can be done, go and do it. Until you can show the manifestation of the idea, it’s still just an idea. But don’t worry- I’ve got your back with these ten tips to help make sure that doesn’t happen:

4. Keeping the focus through uncertainty

The uncertainty of innovation makes it difficult to sustain your efforts. Staying motivated on a project when there’s no guarantee it will ever succeed – especially when there are other commitments on your time can be very hard.

Of course, failing to maintain your focus is never a good outcome!

The key here is to be focussed on the process, not the outcome. I always recommend creating an Innovation Manifesto – a short document that describes the project in a nutshell.

5. focussing on way-Points, not the finish

There’s a very difficult balance to strike between ‘shipping’ the product – finishing the project and moving on and being agile enough to

What I see a lot is that the ‘boss’ wants to see the project finished regardless of whether the original scope has been achieved.