21 Predictions for 2021

https://everythingbrilliant.co.uk/elementor-6014

Work is one of the most dangerous forms of procrastination

https://everythingbrilliant.co.uk/work-is-one-of-the-most-dangerous-forms-of-procrastination

One of my favourite quotes: “work is one of the most dangerous forms of procrastination”.

When I read that quote I don’t think about the time checking emails, creating work that didn’t actually need doing or catching-up with colleagues (although I think we’re all guilty of those types of procrastination), I actually think about the people go through their whole career working for someone else, making someone else wealthy or helping someone else achieve their aims.

Work IS the distraction from daring to think, “is this enough for me, or am I missing out on something”?

Working for someone else never made sense to me. That’s why I’ve spent most of my career building businesses.

That’s not to say that I don’t completely ‘get’ that people are afraid to take the first step. I’ve had that difficult conversation with my lovely wife more than once!

Fear is perfectly normal and understandable. I have been in their shoes. Increasingly we see people taking the first step with a side income or side-hustle.

The motivation to earn more AND build something BEFORE you take the leap is very compellingg.

Trust me, when you’re building something in your spare time, before and after work and at the weekends, you certainly learn a lot about productivity!

And there are some brilliant and very achievable side-hustles. 

The first has been around for centuries – property investment (whether that’s ‘flipping’ houses or buy to let).

Then there are loads of digital businesses that are easy to start and need next to no money. You can join any number of Freelancer platforms and sell services such as;

– writing (charging per hour to write for someone else and writing an ebook and selling it online)
– voiceovers (if you have a good voice)
– digital marketing
– (and if you have the skills) programming

Or start affiliate marketing (which is where you recommend someone elses product and earn a commission).

There are tonnes of options. You just need to take the leap. Contact me. I can help.

 

Salt. A lesson in Innovation through Differentiation

https://everythingbrilliant.co.uk/salt-a-lesson-in-innovation-through-differentiation

Salt is salt, right? It’s possibly the oldest commodity on earth and surely, it’s one of the most abundant minerals. Can we really differentiate such a simple product?

In a previous post I suggested that far from ‘needing’ a brand spanking new idea for a ‘thing’ or service, you actually only need an idea for something that already exists out there in the marketplace, but innovate to make it faster, better, cheaper.

There’s no better example of how we can differentiate a simple product by adding value than salt.

Yep, common old salt. If you thought salt is salt, nothing is further from the truth. Check out the cost per kg from this infographic. You can buy salt from 39p per kg or….nearly £50!

Incredible, isn’t it.

So, if you could start a business, how would you be the £50/kg offer? How do you add that much value to the user experience that people forget that it’s ‘only bloody salt’.

Of course, that’s the role of innovators: to find new, seemingly irresistible value from the mundane.

Choose a product or service — anything as replay the salt infographic;
– can you create value from the (hint of) providence (like the ‘spice cellar sea salt)
– can you make it better / less bad (like the reduced sodium salt)
– can we make it seem much better value / more convenient (like the large Cornish sea salt)
– can we borrow someone else’s value (like the Nandos salt)
– can we change the UX (like the grinder salt)

2 Lessons from a Cancer Survivor

https://everythingbrilliant.co.uk/lessons-from-a-cancer-survivor

I had the absolute privilege to spend about an hour chatting with someone who has spent the last five months fighting and winning a battle against (what was originally a terminal) cancer diagnosis.

Take-aways:


1. Pain. Humans can endure more emotional and physical pain than you can imagine. If you’re holding back doing something because you think it will be too hard, have a word with yourself

2. Time. The difference for this chap a month before and just after his diagnosis wasn’t that he was going to die – we’re all going to die, it was that a Doctor gave him an approximate end date which was way, way, way before he was ready. If you want to change / stop / start something, don’t wait until after Christmas / covid / we’ve lost a stone / the kids have left home / the mortgage is paid / retirement. Don’t wait. Crack on.

The war isn’t quite over for him, there’s another battle to fight starting just after Christmas. Fight on Michael.