Now this IS a good idea.
Dutch bike manufacturer Vanmoof sells bikes online so most of their customers receive their bikes via a courier. They were irritated by the number of damages caused in delivery. For some reason the couriers seemed to drop or damage their consignments.
“No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers,” creative director Bex Rad wrote on the company’s blog.
And just like that, shipping damage to our bikes dropped by 70–80%.”
There’s an innovation lesson here. Think outside the box….sorry, that was a terrible pun. Seriously, break down the problem, think laterally and be prepared to run an experiment to see what happens.