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21 Predictions for 2021

https://everythingbrilliant.co.uk/elementor-6014

Work is one of the most dangerous forms of procrastination

https://everythingbrilliant.co.uk/work-is-one-of-the-most-dangerous-forms-of-procrastination

One of my favourite quotes: “work is one of the most dangerous forms of procrastination”.

When I read that quote I don’t think about the time checking emails, creating work that didn’t actually need doing or catching-up with colleagues (although I think we’re all guilty of those types of procrastination), I actually think about the people go through their whole career working for someone else, making someone else wealthy or helping someone else achieve their aims.

Work IS the distraction from daring to think, “is this enough for me, or am I missing out on something”?

Working for someone else never made sense to me. That’s why I’ve spent most of my career building businesses.

That’s not to say that I don’t completely ‘get’ that people are afraid to take the first step. I’ve had that difficult conversation with my lovely wife more than once!

Fear is perfectly normal and understandable. I have been in their shoes. Increasingly we see people taking the first step with a side income or side-hustle.

The motivation to earn more AND build something BEFORE you take the leap is very compellingg.

Trust me, when you’re building something in your spare time, before and after work and at the weekends, you certainly learn a lot about productivity!

And there are some brilliant and very achievable side-hustles. 

The first has been around for centuries – property investment (whether that’s ‘flipping’ houses or buy to let).

Then there are loads of digital businesses that are easy to start and need next to no money. You can join any number of Freelancer platforms and sell services such as;

– writing (charging per hour to write for someone else and writing an ebook and selling it online)
– voiceovers (if you have a good voice)
– digital marketing
– (and if you have the skills) programming

Or start affiliate marketing (which is where you recommend someone elses product and earn a commission).

There are tonnes of options. You just need to take the leap. Contact me. I can help.

 

Salt. A lesson in Innovation through Differentiation

https://everythingbrilliant.co.uk/salt-a-lesson-in-innovation-through-differentiation

Salt is salt, right? It’s possibly the oldest commodity on earth and surely, it’s one of the most abundant minerals. Can we really differentiate such a simple product?

In a previous post I suggested that far from ‘needing’ a brand spanking new idea for a ‘thing’ or service, you actually only need an idea for something that already exists out there in the marketplace, but innovate to make it faster, better, cheaper.

There’s no better example of how we can differentiate a simple product by adding value than salt.

Yep, common old salt. If you thought salt is salt, nothing is further from the truth. Check out the cost per kg from this infographic. You can buy salt from 39p per kg or….nearly £50!

Incredible, isn’t it.

So, if you could start a business, how would you be the £50/kg offer? How do you add that much value to the user experience that people forget that it’s ‘only bloody salt’.

Of course, that’s the role of innovators: to find new, seemingly irresistible value from the mundane.

Choose a product or service — anything as replay the salt infographic;
– can you create value from the (hint of) providence (like the ‘spice cellar sea salt)
– can you make it better / less bad (like the reduced sodium salt)
– can we make it seem much better value / more convenient (like the large Cornish sea salt)
– can we borrow someone else’s value (like the Nandos salt)
– can we change the UX (like the grinder salt)

You don’t NEED a shiny new idea to start a business

https://everythingbrilliant.co.uk/you-dont-need-a-new-idea-to-start-a-business

I’ve heard this so many times, “I’d love to start a business, but I can never think of the idea of what I would do”.

You may have thought exactly that?

It IS a myth that you need something new. It’s born (quite understandable) of an anxiety that, “well, if there’s already someone doing this, how will I manage to break into it?”

Shock horror: Apple are (rightly) seen as one of the most innovative companies ever, but they certainly didn’t invent the touchscreen smartphone.

Google didn’t invent the search engine.

Amazon weren’t the first people to sell books online.

….I really could go on and on.

Of course, there’s loads of examples of ‘firsts’ that made it big…but they really are unicorns (very rare…that’s why they’re known as unicorns).

Recycling of ideas has happened since the beginning of time and always will: the Harry Potter books are the highest grossing book series. Harry was an orphan with special powers. Luke Skywalker…an orphan with special powers…you can go back centuries to find stories about orphans with special powers – to the Bible and beyond- Moses was (you guessed it) an orphan with special powers.

So, you ABSOLUTELY DON’T need a brand new idea. Indeed, the idea doesn’t need to be the ‘thing’ or service. The idea can be the way you’ll EXECUTE ‘it’ that adds more value than your competitors!

You could literally take a Yellow Pages or any business directory (if you still have one), fan through the pages, pick a business and figure out how to make it better, cheaper, faster.

I’ll go one step further, while a brand new product or service won’t have any competitors, it has no customers! A marketplace with no customers is a lonely place. Now, it might be because, genuinely, it’s a brand new idea and it solves a problem everyone has that no-one has ever spotted before…..but I wouldn’t bet on it. Not in 2020.

So, now we’ve got that out of the way, over the course of the next 2 weeks, if you sign-up for the free coaching experience, I’ll walk you through how to find the brilliant idea that will change your life.

It is totally free. It will be totally amazing.

And there will be lots of opportunity to talk with me and get all your questions answered!

Book some time with me now.

I’m waiting for you on the other side.

2 Lessons from a Cancer Survivor

https://everythingbrilliant.co.uk/lessons-from-a-cancer-survivor

I had the absolute privilege to spend about an hour chatting with someone who has spent the last five months fighting and winning a battle against (what was originally a terminal) cancer diagnosis.

Take-aways:


1. Pain. Humans can endure more emotional and physical pain than you can imagine. If you’re holding back doing something because you think it will be too hard, have a word with yourself

2. Time. The difference for this chap a month before and just after his diagnosis wasn’t that he was going to die – we’re all going to die, it was that a Doctor gave him an approximate end date which was way, way, way before he was ready. If you want to change / stop / start something, don’t wait until after Christmas / covid / we’ve lost a stone / the kids have left home / the mortgage is paid / retirement. Don’t wait. Crack on.

The war isn’t quite over for him, there’s another battle to fight starting just after Christmas. Fight on Michael.

Great idea, great PR

https://everythingbrilliant.co.uk/great-idea-greater-pr

This is how you do great PR in a crisis!
Scottish brewer, Brewdog have temporarily suspended a production line in their distillery to switch to manufacturing hand sanitiser.

What’s more, they made it clear, it’s not to cash in, but to give away to try and help as many people as possible stay safe.

Well done Brewdog. We need more of you!

Now this IS a good idea. Postal workers check-in on older residents

https://everythingbrilliant.co.uk/now-this-is-a-good-idea-postal-workers-check-in-on-older-residents

Cohésio is a new initiative from the French National Post. It means “Watch Over My Parents” and was created by accident.

The service began in 2013, after a heat wave, when a number of overburdened city halls asked their local post offices to check on vulnerable and elderly residents.

There has always been a “natural link between the French and their postal workers.” At first, La Poste was happy to do the check-ins for free. Soon afterward, though, it proposed a paid version of the program.

What an amazing idea. Why on earth doesn’t every country do this?

You can read more on this link.

New research on crowdsourcing innovation from the market leader, Spigit


The market leader in idea management software has been producing an annual report on crowdsourcing from their clients – many of which are the world’s largest brands – representing 21 different industry verticals for the last few years.

The report delivers insights into how these brands leverage their innovation programs to solve problems and surface opportunities (incremental and exponential), and the key role crowdsourcing plays in their success.

Their analysis reveals insights into:

  1. The evolution of innovation program objectives over time
  2. Critical success factors for fostering a culture of innovation
  3. Risks to mitigate for greater program success

You can download the report on this link.

I hope you enjoy it!

Brilliant Idea #365. Electric Vehicle charging road train


If they can refuel a plane at 30k feet and 500mph, can’t we-recharge an electric vehicle in motion?

When all HGV lorries are EVs or hybrids, they’ll have huge batteries. The car (with a small battery) will drive behind the lorry, tether and recharge on the motorway. 

The car gets an un-interrupted journey (re-charging on a long journey – even on a rapid charge, takes a long time so can impact massively on the journey time). HGVs have to stop regularly by law to ensure the driver isn’t fatigued so the impact of recharging for them is far less. It changes the financial model for them considerably as they can then earn an income on their spare electricity. 

Brilliant.

Brilliant Idea #364. Alexa stretch skill


If you sit down all day, bad news, it’s slowly killing your.

Doctors call it the sitting disease. More worrying, the latest research suggests that you can’t undo the 8-10 hours a day you’re sitting down working by then going to the gym in the evening.

You can, according to the science, undo the harm by simply moving regularly during the day – small, regular, un-obtrusive exercises are all you need.

Brilliant idea #364 is a game for desk workers that uses the Amazon Alexa and their Echo buttons. You probably know that an Alexa is, but possibly not the buttons. They’re exactly that, programable buttons.

The game forces you to stretch your body into a stretch. It gives you the instructions of where to put the buttons – for example in the two far corners of your desk, just out of reach whilst sitting up straight. 

The skill (a skill is what Amazon call an app) then talks you through the exercise. Each stretch asks you to press and hold the button to turn the light from green to red for a little longer each time and in doing so extends the stretch. 

There’ll be a range of stretches – each with the instructions of where to place the buttons followed by the stretching game. It could then gamify the stretches to encourage the user.

Brilliant.