Brilliant Article on why Innovtion is so difficult

Brillant article fro Forbes on why innovtion is so difficult

“What business today does not want to be more innovative? In business parlance, “innovation” has reached a glorified position—like “customer centricity,” it is deemed to be a strategic necessity. But it is hard to define.  It means different things to different people. Innovation exists along a continuum, from material improvements to existing products or processes all the way to the rare disruptive innovation. For our purposes, let’s define it as a “big new” for your business or a “big different” in how you operate your business.”

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