The tobacco business needs disrupting at every turn.
Brilliant Idea #177 from a few months back is to not only put cigarettes into a plain pack, but coat the pack in a material that turns a horrid shade of brown to simulate what happens to your lungs.
Brilliant Idea #237 extends this further and disrupts the package size and therefore the cost. So a pack of cigs will not be more like £20 a carton because the carton is huge (and the visual effect of the brown staining will be greater) but the pack will be cumborsome and no longer able to be put easily in a pocket or handbag.
Why do I share my ideas freely online (and why everyone should) ? Click here to find out