Brilliant Idea #288. A different type of holiday car rental firm
Brilliant idea #274 a holiday car-hire firm that only hires cars that are remarkable, interesting or character-ful (rather than bland and uninteresting ).
When you go on holiday, isn’t it better to have a car that’s different to the car you drive all the time?
So the small car choice will only be Fiat500, the next size up only Minis or new style VW Beetles. You get the drift.