Brilliant Idea #312. Electric toothbrush guide















When you visit the dentist for a check-up they very methodically move round your mouth, tooth by took having a scrape and prod and they can tell immediately whether there are teeth or parts of your mouth that need extra brushing. If you can remember when you get home, you can then modify your brushing routine.

Brilliant Idea #312 is an electronic toothbrush that has a pre-recorded 2 minute ‘script’ that describes and reminds the brusher of where they need to brush so you simply follow the instructions. There would be generic script, but your dentist could record a script as well.


There is 1 comment

  1. Hi Michael,
    A good innovation and one which Braun have used to leverage (with added technology/bells/whistles/apps) to put the price of a toothbrush at £165.00!

    I admit I am a geek and have the lesser version which tells me if I have spent enough time brushing each quadrant of my mouth. It is actually useful!

    I quite like this startup: which adds a market segmentation twist (although I wonder if kids will be entranced by a hard to use controller). But the one I think is really smart is Quip which is a subscription service for toothbrushes – a shift to the business model!

    All in all it shows that innovation is everywhere today and a good innovation can be leveraged to make a huge difference.

    All the best,


    June 2, 2015, 10:59 am