It’s a wareable bracelet, like a fitbit or similar, but, it’s passes on hugs from friends and family.

It’ll expand and warm up when people send it a hug via an app.

Imagine someone is going through an illness, or bereavement, or just the first day at  a new job – something where knowing that other people are thinking of them is of value, they wear the band and get a warm hug.

Brilliant.