Brilliant Idea #44. Care Share

careshare header

There’s been a lot of talk in the UK (and probably the World) about how to care for our aging society. In the UK the State plays a big part – Local Government, and then when care is needed, the National Health Service. BUT, because we are all living longer, this isn’t sustainable. It’s a huge problem.

Of course in the ideal World, families would look after their aging relatives, but not only is this less culturally prevalent in our modern society, we are far more mobile that we have ever been before so increasingly less likely to live near our families.

Brilliant Idea #44 is a matchmaking service – CareShare that allows people to find similar people that have elderly relatives in each other’s locality, in other words, “Your aging parents live near me and my aging parents live near you, I will agree to a,b or c for them if you agree to do the same for my parents”. There is a fancy name for this, it’s synchronous reciprocity (left hand image below).

synchronous and asynchronous reciprocity

This is a win win, but obviously this scenario might be like finding a needle in a haystack, so there has to be a simpler way of it working. There’s another fancy name for this, which is asynchronous reciprocity. (right hand image below). In terms of this idea it means “Someone’s ageing parents live near me and I will agree to a,b or c for them because I trust that someone else will do a,b,c for someone else’s family because they value and trust that by doing that, someone else will do a,b and c for their family”.



Not many of my ideas have such potential for good as this one. So, what next? How does this idea come to life – to move from just and idea, to something real.

In the simplest terms, it has to pass through the first and most basic filters, if it can’t pass through with relative ease (even if the answer is “we don’t know, but we know how to find out”, it will most likely stay just an idea;

Q1. Is there a market for this? Can we find, reasonably easily, a target group to test it out on?

Q2. How feasible is it?

Q3. Does it have a sustainable business model? Does it / can it make money?

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