Brilliant Idea #45. TV program that creates products from crowd-sourced ideas

Here it is, Brilliant Idea #45, a TV show that crowd-sources ideas and turns them into real products

The call to action for the TV viewing members of the public is to offer those ideas, inventions, solutions that they’ve had nagging away away at them for years, but didn’t know what to do with. They submit these online for review. You would expect to have a lot of submissions, so stage 2 is to get the ‘crowd’ to vote in order to select one per show.

The show then takes the inventions / ideas / concepts through a development, prototyping, testing and build process. All of the items can then be sold online.

Every channel has a number of these ‘transformation’ shows and I’ve been toying with ideas about new formats for years. Whether its renovating an old car, cooking something, gardening, decorating, it’s the same basic narrative – you start with something and turn it into something else.

The brilliance of this idea (even if I do say so myself) is that the audience co-creates the show – not just the people with the idea, but the people that vote for the idea, collaborate on the idea and even buys the product that results in the process.