Brilliant idea from the makers of Pimms – the quintessential drink for hot summer days watching tennis to cash-in on Murray’s stunning success at Wimbledon. I imagine they would have sold gallons! Brilliant. andy murray, marketing innovation, pimms, pimms idea, product innovation, product marketing SHARE Post navigation PreviousCrowd-sourced skills, for a fiverNextShock Horror. The general public that responds to surveys is almost always wrong! Related posts Brilliant Idea, busking with poetry mike July 10, 2013 how to get millions of people digitizing books for free mike July 10, 2013 Brilliant Idea #175. Star Wars underground station mike July 10, 2013 Cancel ReplyYou must be logged in to post a comment.