Brilliant idea from the makers of Pimms – the quintessential drink for hot summer days watching tennis to cash-in on Murray’s stunning success at Wimbledon. I imagine they would have sold gallons! Brilliant. andy murray, marketing innovation, pimms, pimms idea, product innovation, product marketing SHARE Post navigation PreviousCrowd-sourced skills, for a fiverNextShock Horror. The general public that responds to surveys is almost always wrong! Related posts Brilliant Idea #13. The Webstore on the High Street mike July 10, 2013 Brilliant Idea #122. Pot bot mike July 10, 2013 Brilliant. Homes that know what and how much energy you need. mike July 10, 2013 Cancel ReplyYou must be logged in to post a comment.