Brilliant idea from the makers of Pimms – the quintessential drink for hot summer days watching tennis to cash-in on Murray’s stunning success at Wimbledon. I imagine they would have sold gallons! Brilliant. andy murray, marketing innovation, pimms, pimms idea, product innovation, product marketing SHARE Post navigation PreviousCrowd-sourced skills, for a fiverNextShock Horror. The general public that responds to surveys is almost always wrong! Related posts Brilliant Idea #132. Crowd Radio mike July 10, 2013 We need a killer NEW idea right? Wrong mike July 10, 2013 How do you turn £12.45 into a £8k annual saving? mike July 10, 2013 Cancel ReplyYou must be logged in to post a comment.