Brilliant idea from the makers of Pimms – the quintessential drink for hot summer days watching tennis to cash-in on Murray’s stunning success at Wimbledon. I imagine they would have sold gallons! Brilliant. andy murray, marketing innovation, pimms, pimms idea, product innovation, product marketing SHARE Post navigation PreviousCrowd-sourced skills, for a fiverNextShock Horror. The general public that responds to surveys is almost always wrong! Related posts Brilliant Idea # 91. Readymade cheese on toast mike July 10, 2013 Pay what you please restaurants mike July 10, 2013 Another brilliant (and useful) idea I wish I had thought of mike July 10, 2013 Cancel ReplyYou must be logged in to post a comment.