Brilliant Idea. The Reverse Food Truck

Reverse_food_truck_2Last December, Finnegans (a brewery  in Minneapolis, Minnesota) founder Jacquie Berglund was pitched the idea of a Reverse Food Truck that would collect food rather than dispense it. Berglund thought it was the most brilliant idea she’d ever heard and, by the end of the day, she had sourced a truck and just a few months later the RFT made its debut.

Berglund’s goal is to collect $50,000 in non-perishable food by November to feed the hungry in Finnegans’ home territory of Minnesota. Folks can also donate money, which the team will use to purchase local food as part of the cache.

And what is Finnegans? It’s brewery that sells beer in the Minnesota, North Dakota, South Dakota, or Wisconsin areas that have a new mission – to turn beer into food. They do so by funneling profits from the sales of their blonde ale and Irish amber beers into their community fund, which works to alleviate hunger in local communities. And it looks like they do that with notable efficiency — 100 percent of profits go toward feeding the hungry.

Brilliant.