Great idea, great PR


This is how you do great PR in a crisis!
Scottish brewer, Brewdog have temporarily suspended a production line in their distillery to switch to manufacturing hand sanitiser.

What’s more, they made it clear, it’s not to cash in, but to give away to try and help as many people as possible stay safe.

Well done Brewdog. We need more of you!

Now this IS a good idea. Postal workers check-in on older residents


Cohésio is a new initiative from the French National Post. It means “Watch Over My Parents” and was created by accident.

The service began in 2013, after a heat wave, when a number of overburdened city halls asked their local post offices to check on vulnerable and elderly residents.

There has always been a “natural link between the French and their postal workers.” At first, La Poste was happy to do the check-ins for free. Soon afterward, though, it proposed a paid version of the program.

What an amazing idea. Why on earth doesn’t every country do this?

You can read more on this link.

New research on crowdsourcing innovation from the market leader, Spigit


The market leader in idea management software has been producing an annual report on crowdsourcing from their clients – many of which are the world’s largest brands – representing 21 different industry verticals for the last few years.

The report delivers insights into how these brands leverage their innovation programs to solve problems and surface opportunities (incremental and exponential), and the key role crowdsourcing plays in their success.

Their analysis reveals insights into:

  1. The evolution of innovation program objectives over time
  2. Critical success factors for fostering a culture of innovation
  3. Risks to mitigate for greater program success

You can download the report on this link.

I hope you enjoy it!

Brilliant Idea #365. Electric Vehicle charging road train


If they can refuel a plane at 30k feet and 500mph, can’t we-recharge an electric vehicle in motion?

When all HGV lorries are EVs or hybrids, they’ll have huge batteries. The car (with a small battery) will drive behind the lorry, tether and recharge on the motorway. 

The car gets an un-interrupted journey (re-charging on a long journey – even on a rapid charge, takes a long time so can impact massively on the journey time). HGVs have to stop regularly by law to ensure the driver isn’t fatigued so the impact of recharging for them is far less. It changes the financial model for them considerably as they can then earn an income on their spare electricity. 

Brilliant.

Brilliant Idea #364. Alexa stretch skill


If you sit down all day, bad news, it’s slowly killing your.

Doctors call it the sitting disease. More worrying, the latest research suggests that you can’t undo the 8-10 hours a day you’re sitting down working by then going to the gym in the evening.

You can, according to the science, undo the harm by simply moving regularly during the day – small, regular, un-obtrusive exercises are all you need.

Brilliant idea #364 is a game for desk workers that uses the Amazon Alexa and their Echo buttons. You probably know that an Alexa is, but possibly not the buttons. They’re exactly that, programable buttons.

The game forces you to stretch your body into a stretch. It gives you the instructions of where to put the buttons – for example in the two far corners of your desk, just out of reach whilst sitting up straight. 

The skill (a skill is what Amazon call an app) then talks you through the exercise. Each stretch asks you to press and hold the button to turn the light from green to red for a little longer each time and in doing so extends the stretch. 

There’ll be a range of stretches – each with the instructions of where to place the buttons followed by the stretching game. It could then gamify the stretches to encourage the user.

Brilliant.

Brilliant Idea #361. Start an internet conspiracy that internet conspiracies are just a conspiracy


We’ve seen a number of internet conspirancies that have taken hold in the last few years – the flat earth one being an example which is, let’s face it, just stupid.

How do they take hold? Presumably it’s not just highly convincing YouTube videos. Isn’t it also that some people are pre-desposed to wanting to believe in a consipiracy – that the Government or illuminati or global elite wants to control us.

Briliant Idea #361 is a conspiracy theory that the Government or illuminati or global elite wants to control us by tricking us into thinking stupid, unfounded, illogical conspiracy theories.

I want to start a conspiracy that conspiracy theories are actually a conspiracy.

Brilliant.