EVERYTHING BRILLIANT

starts with an idea

It's not how many ideas you have, it's how many you make happen

Now this is an idea. China aims to rate its 1.3 billion residents

The Chinese government plans to launch its Social Credit System in 2020. The aim? To judge the trustworthiness – or otherwise – of its 1.3 billion residents They are calling it a Social Credit System. They will seemingly do this by monitoring and evaluating your daily activities; what you buy at the shops and online; […]

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The Idea Bridge ideation tool

If you’ve ever been in an ideation workshop you’ll appreciate that some people thrive in coming up with ideas whilst others can’t help themselves from meeting every idea with a “how will that work” or “that’s impossible because…”. It’s easy to dismiss those people as blockers, but in exactly the same way that it’s unhelpful […]

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Brilliant Idea #327. Car Service tendering App

Brits alone spend more than £7b on car servicing every year. Is it a great experience? How do we choose who to give our car to for its service? Do we trust our garage? Do we trust that our cars NEED a service anyway? Brilliant Idea #327 is a Car Service Tendering App. The app knows […]

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Idea Hacking Infographic

Here’s a simple infographic guide to idea hacking – in this case, the humble bottle of top-up engine oil. You can download an A3 version to print out by clicking here

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Idea Hacks

The term hack or hacking comes with some negative connotations, so first-off let’s get some clarity on what the term means in this sense. Hacking is the process to taking something that works and is functional, but then changing or enhancing it to either do the thing it was designed to do better or do […]

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This dad built a $10m business by re-imaging the bike

This is a brilliant example of Innovation through subtraction. This is Ryan McFarland who, like (hopefully) all Dads bought his Son a kids bike to learn to ride. His enthusiasm quickly turned to frustration as he watched his 2 year old “struggle with the weight and complexity of these so-called ‘children’s bikes”. So what did […]

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Why do I share my ideas?

So, I am about to publish Brilliant Idea #290, but why do I share my ideas?. What do I hope to achieve by sharing my ideas? Why would I publish any more ideas? Here are 4 reasons why I (and you) should share your ideas. 1. All things are difficult before they become easy (Thomas Fuller). […]

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How to listen to ideas

Because I share my ideas freely, one result is that people share their ideas freely with me which is both flattering as well as somewhat of a burden because when someone enthusiastically shares their idea with you they want you to respond enthusiastically and of course sometimes that’s hard to do. Here my five essential […]

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Innovation Tool # 7. Disrupt your idea workshops!

This is a really simple one to help you get better results from idea workshops. If you are looking for radical, potentially disruptive ideas (rather than “this broke, any ideas how we can stop if happening again”) you can greatly increase your chances by taking the time and effort to disrupt the status-quo of how […]

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Ideation Technique #12. Reverse innovation

Reverse Innovation flips the normal brainstorming exercise so rather than asking for instance, “ideas to improve the client on-boarding process”, reverse it and ask, “if we were trying to offer the worst possible experience for a new client – if we wanted to win a new client, but make them want to leave us immediately […]

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Idea workshop game. New product ideas for the humble bin-liner

Here’s a brilliant idea workshop game. The ideas below came from a group of staff in a Bank in London – one of our new clients. I asked them to imagine they worked for a business that made plastic bin-liners (something so far away from banking) and set them a Challenge to come up with […]

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How to have brilliant ideas. Trust in the slow hunch.

Everyone would love to have the next great idea – the next game changer, but of course most of us are routinely disappointed. Much of that disappointment however is based on a perception that that billion dollar idea will just spontaneously appear and smack you between the eyes and the World will never be the […]

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