Brilliant Idea #365. Electric Vehicle charging road train

If they can refuel a plane at 30k feet and 500mph, can’t we-recharge an electric vehicle in motion?

When all HGV lorries are EVs or hybrids, they’ll have huge batteries. The car (with a small battery) will drive behind the lorry, tether and recharge on the motorway. 

The car gets an un-interrupted journey (re-charging on a long journey – even on a rapid charge, takes a long time so can impact massively on the journey time). HGVs have to stop regularly by law to ensure the driver isn’t fatigued so the impact of recharging for them is far less. It changes the financial model for them considerably as they can then earn an income on their spare electricity. 


Brilliant Idea #364. Alexa stretch skill

If you sit down all day, bad news, it’s slowly killing your.

Doctors call it the sitting disease. More worrying, the latest research suggests that you can’t undo the 8-10 hours a day you’re sitting down working by then going to the gym in the evening.

You can, according to the science, undo the harm by simply moving regularly during the day – small, regular, un-obtrusive exercises are all you need.

Brilliant idea #364 is a game for desk workers that uses the Amazon Alexa and their Echo buttons. You probably know that an Alexa is, but possibly not the buttons. They’re exactly that, programable buttons.

The game forces you to stretch your body into a stretch. It gives you the instructions of where to put the buttons – for example in the two far corners of your desk, just out of reach whilst sitting up straight. 

The skill (a skill is what Amazon call an app) then talks you through the exercise. Each stretch asks you to press and hold the button to turn the light from green to red for a little longer each time and in doing so extends the stretch. 

There’ll be a range of stretches – each with the instructions of where to place the buttons followed by the stretching game. It could then gamify the stretches to encourage the user.


Brilliant Idea #361. Start an internet conspiracy that internet conspiracies are just a conspiracy

We’ve seen a number of internet conspirancies that have taken hold in the last few years – the flat earth one being an example which is, let’s face it, just stupid.

How do they take hold? Presumably it’s not just highly convincing YouTube videos. Isn’t it also that some people are pre-desposed to wanting to believe in a consipiracy – that the Government or illuminati or global elite wants to control us.

Briliant Idea #361 is a conspiracy theory that the Government or illuminati or global elite wants to control us by tricking us into thinking stupid, unfounded, illogical conspiracy theories.

I want to start a conspiracy that conspiracy theories are actually a conspiracy.


Brilliant idea #360. Point ring

I’ve an Amazon Alexa in my home connected to wifi enabled lightulbs so I can walk into, for instance, the master bedroom and say “Alexa, turn on the bedroom lamp” and it will send a message to the lamp to turn it on (or off). It’ll even turn it up or down or, with the right bulb, change the colour and therefore mood of the room with a voice command.

There is a problem with voice activated devices however which is that you need to learn the device names – and more than that, the syntax of the device name. So, “Alexa turn on the lamp” won’t work and indeed, if there’s another lamp into an adjacent room that you told Alexa was called ‘lamp’ then it will turn that one on. If you had a wifi connected lamp in every room you’d then need to teach Alexa, and everyone in the family that the this lamp is called “master bedroom lamp”, that one is called “back bedroom lamp” etc. etc.

You see the problem, the more connected home products you have the more you need to teach Alexa, yourself and other members of the family the names and syntax or each device.

Brilliant idea #360 is a ring (possibly a bracelet until the tech is miniturised enough) that can tell where you are pointing so you can say “Alexa, turn on (or off) and it will know what device you are pointing at. There’s likeley to be some limitations, at least to start with, so it will know the room you are in and that you are, for instance, pointing upwards (at the ceiling light) or which corner of the room then it will turn on the nearest device.


Brilliant Idea #359. The huggable bracelet

It’s a wareable bracelet, like a fitbit or similar, but, it’s passes on hugs from friends and family.

It’ll expand and warm up when people send it a hug via an app.

Imagine someone is going through an illness, or bereavement, or just the first day at  a new job – something where knowing that other people are thinking of them is of value, they wear the band and get a warm hug.


Using gravity to store electricity

We’d all like to use more energy generated from renewable sources than carbon technologies but one thing traditional power generation has over renewables like solar and wind is that if we need more energy at some point, we can throw more coal or gas into the furnaces, but we can’t make the wind blow or the sun shine. 

That’s where this brilliant idea comes in. When there’s excess energy from the wind turbines it’s used to push heavy electric trains up a hill. When we need energy, but the wind isn’t blowing or the sun isn’t shining, gravity pulls the trains back down the hill and they become mini power stations and generate electricity.



Brilliant Idea #356. The Idea Taxi


Everything brilliant about your organisation started with an idea. Everything that will be brilliant about your organisation WILL start with an idea. You just need to find that idea.

Why then do organisations find it so hard to find (and recognise) the next brilliant idea?

Well that’s because ideas can be hard and sharing ideas can be even harder. For some, and I’ve seen this time and again in the years that I have been running ideation session, it’s impossible.

Organisations struggle with this. Many people need encouragement – and that’s not just the ‘less creative’ people. The introverts in the organisation might be super creative, but still find it hard to share ideas. 

Most people NEED to verbalise their ideas to other people before they feel comfortable to give it up and share it with other people.

Obviously I’m not one of them, but I DO need to write them down (hence the reason for writing 356 ideas and counting on this blog). The best way to get ideas therefore is to talk to people but I don’t mean invite them to a workshop – lots of people don’t like ideation / brainstorming workshops, I mean a one to one discussion (remember Innovation Inspiration #105, “ideas are like assholes, everyone has one, but most people don’t like to talk about it”). It’s an idea (like all the best ideas) I’ve been cogitating on for months and years. You might remember Brilliant Idea #249, the Idea Concierge service

The latest incarnation of this idea, Brilliant Idea #356 therefore is the Idea Taxi. Think TED Talks mixed with Carpool (either the original from Robert Llwwellyn or the James Corden version). I pick people up in the taxi (it’s a real London cab)  and have a conversation with them about their big idea. I video it and create a short (3-4 minutes) video to showcase the idea.

If it’s for an organisation, I then bring the Idea Taxi to the workplace to invite staff to talk about their big idea to support some kind of change that’s going on. The taxi draws a crowd, it’s a private place for people to step into and if the organisations want, we’ll ‘concierge’ their ideas. They’ll get a compilation video so they can review and respond to the idea.