Convenience store in a Supermarket #233

Supermarket chains like Tesco are really struggling because they have built huge supermarkets thinking this is what people want. Actually people seem to be shopping more frequently and shopping tactically – they no longer seem to want one huge store to serve on ‘big shop’ per week.

Personally I hate my local hypermarket because just picking up the essentials – bread and milk etc. takes five minutes because I have to walk the entire length of the store and back to the check-out.

Brilliant Idea #233 is to build a convenience shop within the entrance of the hypermarket. I then get the benefit of ease of access and parking that I don’t get in the convenience store as well as the convenience of not having to walk half a mile!

Brilliant.