Crowd-sourcing doesn’t always work….

When the Natural Environment Research Council (NERC) here in the UK opened up suggestions to name their new £200 million ship to the Public, little could they have predicted what the frontrunner would be.

Steaming ahead of its rivals, RRS Boaty McBoatface outstripped the likes of Endeavour, Henry Worsley, David Attenborough, Falcon and many more offerings.

boaty mcboatface smaller

The lesson here of course, is that the crowd often behaves like a crowd and follows rather than leads. Thankfully the organisers had the foresight to put a clause in the competition which allowed them to disregard the public 😉

boaty mcboatface with eyes smaller