Damn. Someone beat us to it. We should stop, right?

So you’ve had a great idea, and you start work on it only to find something’s already out there – someone beat you to it. You should stop, right? Wrong. 

We’d love to think all of our ideas are unique, right? And when we find they aren’t, we’re naturally deflated.

But don’t stop. Remember; Apple didn’t invent the smartphone, Facebook didn’t invent social networking, Google didn’t invent the search engine, Star Wars wasn’t the first story about an orphan with special powers.

Innovation is about creating new value. Better trumps first every time. In many ways late(r) entrants to the party have the benefit that someone else has built the market for you.

So, don’t stop. Focus on innovating the customer experience, fixing problems, finding new value and a different set of Users.