The idea that solves a recognised problem that no-one really has
[ezcol_1half]The classic case of an innovation that absolutely works and solves a problem, but honestly, does anyone really have that problem?
Would anyone really buy a new gadget to solve a problem that can, but virtually never happens?
Remember, it’s not enough to have a good idea that solves a problem. For your idea to take a foothold, you need to understand WHY people that have the problem care enough about it that they would invest in your idea. In this case, do we care enough about fishing-out the odd piece of egg shell to go any buy a gadget?[/ezcol_1half]