How do you get a retail experience from a vending machine?

Costa-Express-launches-Marlow-self-serve-coffeeI bought a Costa Coffee from a vending machine in a newsagents.

When you start the process of ordering (by pressing buttons) it plays the noise of a coffee shop – the music in the background plus people talking and chinking cups and saucers.

I really couldn’t decide whether it was brilliant or awful.

But I love and admire the lateral thinking – “how can we match the experience of a Costa store to a Vending machine”?

Have you seen it? What do you think?