I bought a Costa Coffee from a vending machine in a newsagents.
When you start the process of ordering (by pressing buttons) it plays the noise of a coffee shop – the music in the background plus people talking and chinking cups and saucers.
I really couldn’t decide whether it was brilliant or awful.
But I love and admire the lateral thinking – “how can we match the experience of a Costa store to a Vending machine”?
Have you seen it? What do you think?