So, we’ve a better understanding of how to generate an abundance of ideas, but how do we then innovate – turn those ideas into something…something people can see, use and benefit from?
Let’s start with a quick quiz. What was the first ‘smart phone with a touch screen’ (here’s a tip, it wasn’t the iPhone)? What about the first app store? Again it wasn’t the Apple App Store. No idea? Of course the reason why we can’t remember is that although they weren’t first, Apple they were the first to join it all together and created a great customer experience.
Similarly, Telsa certainly weren’t the first to make an electric car not by a 100 years, but it’s probably the only one we can think of. Facebook and Twitter are synonymous with social media, but they didn’t invent it, in fact they were comparatively late to the party. And Star Wars Episode 1 (or episode 4 as our kids would, annoyingly call it) certainly wasn’t the first story about an orphan with special powers but it did start the biggest grossing film series ever.
The point being…it’s NOT about the idea, it’s the implementation that counts.
So, We have an idea..what next. How do you innovate?
If you prefer to listen rather than read, here’s my How to Innovate blogs on Soundcloud
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Strategic Innovation – how to describe your innovation strategy on one piece of paper
How to test an idea in 5 questions