Re-thinking selling coffee

Regular readers of this blog will know that I love examples of organisations that have innovated in businesses and sectors that are as old as the hills. I go out of my way to do this in order to challenge the perception that “all the good ideas must have been thought of already”.  Unfortunately I see this in organisations all the time.

Pact Coffee is a brilliant example of this. They’re disrupting the coffee business – one of the oldest traded commodities by re-thinking the customer experience from the start to the finish.

A great example of this is their innovative approach to feedback. The call to action is to tweet the label (see image below). Some of the best ideas are the simplest, and it couldn’t get simpler that this. Brilliant.

clever feedback system