Pay your customers to learn. Brilliant Idea

powered-by-Amazon

Now this is a brilliant Idea.

Amazon web-services, one of the largest (if not the largest) providers of internet services has teamed-up with edX an online education portal and are offering $1000 of credit for completing one of two courses on entrepreneurship.

They are targeting it at budding entrepreneurs that have a start-up idea but to qualify for the free services from Amazon you need to pass the courses to prove that as well as an idea, you also have some knowledge of how to bring your idea to life and start a business. Presumably they have seen that if they can acquire customers that are starting their business there is a much lower cost of acquisition than finding mature customers who have the time and skills to move from their existing platform to Amazon.