EVERYTHING BRILLIANT

starts with an idea

It's not how many ideas you have, it's how many you make happen

co-creation

The rise of the co-creation business model

Love it or loathe it, social media has changed how businesses need to interact with their current and future customers. Most organisations now have a facebook page, and the rest are probably thinking about. In reality however what the vast majority have done is to simply create another channel that they need to ‘feed’ – […]

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Brilliant Idea #45. TV program that creates products from crowd-sourced ideas

Here it is, Brilliant Idea #45, a TV show that crowd-sources ideas and turns them into real products The call to action for the TV viewing members of the public is to offer those ideas, inventions, solutions that they’ve had nagging away away at them for years, but didn’t know what to do with. They […]

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Anne Summers does Open Innovation

Channel 4 here in the UK screened a documentary last week about the sex toy business Anne Summers who launched a campaign to find a diverse group of women to help them come up with ideas for new products. It was a great example of Open Innovation and co-creation process from capturing their needs, to […]

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