starts with an idea

It's not how many ideas you have, it's how many you make happen

reducing choice to increase creativity

Constraints can breed creativity

“When forced to work within a strict framework the imagination is taxed to its utmost – and will produce its richest ideas. Given total freedom the work is likely to sprawl.” – T.S. Eliot Creativity and constraint are, at first glance, opposites, however there is a lot of truth in the fact that the tighter the […]

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