EVERYTHING BRILLIANT

starts with an idea

It's not how many ideas you have, it's how many you make happen

retail innovation

Brilliant Idea #68. Facebook ‘Like’ promotion point of sale for retail outlets

Retailers are amongst the principle early adopters of social platforms like facebook in order to extend their brand online as well as in store. The challenge for the retailers is to get the consumer to ‘Like’ the brand or shop’s facebook page. Advertising and incentivising people that are in their shop in a no-brainer because […]

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