Brilliant Idea. The disloyalty card

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A World Barista Champion and owner of Prufrock Coffee at 140 Shoreditch High Street, London, Gwilym Davies has come up with a brilliant idea, he has hacked the idea of a loyalty card and came up with the disloyalty card.

The idea is simple:  If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then he will say thank you by making you a coffee for free.

There is no catch, there’s no trick or clever marketing, Gwilym just wants people to go and try coffee in different places and fall in love with exceptional coffee (presumably rather than mass-market coffee).

Original post at, http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/