Toyota USA engages the crowd to select charities to receive a new car

Toyota USA are giving away two cars a day to deserving charities. The Crowd decide who based on facebook Likes.

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The more cynical amongst us would suggest this is a clever PR stunt to engage people via social media. I’m inclined to believe that Toyota are recognizing that they need to find a way of engaging with their consumers in a more meaningful and collaborative way.

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